Triffle

The Pepsi-Cola Company, in search of more innovative ways to reach out to young consumers, once experimented with offering teenagers an intriguing deal. The company sponsored teenagers to tattoo themselves with its corporate logo. In return for permanently branding themselves, the teenagers received a lifetime 10% discount on the company's products. Teenagers were said to have responded enthusiastically to the offer.

Reported by All Things Considered, on National Public Radio, in 1994.